FinWise: Gamifying Financial Literacy for Teens
Team
Solo
Solo
Duration
4 Weeks
4 Weeks
Contribution
Research, Conceptualization,
UI Design
Research, Conceptualization,
UI Design
Industry
FinTech & EdTech
FinTech & EdTech
Overview
The gap in financial literacy among Indian teenagers is startling. Schools barely skim the topic, and most financial resources are intimidating and full of difficult terms. For teenagers like Aisha, managing an allowance or planning savings feels like decoding hieroglyphics.
The gap in financial literacy among Indian teenagers is startling. Schools barely skim the topic, and most financial resources are intimidating and full of difficult terms. For teenagers like Aisha, managing an allowance or planning savings feels like decoding hieroglyphics.
Problem Statement
Indian teenagers lack an accessible, engaging platform to learn financial literacy and build skills for real-world money management.
Target Audience
Primary Audience
Teens aged 16–20, tech-savvy but financially inexperienced.
Secondary Audience
Young adults aged 21–30, eager to learn advanced finance.
Target Audience
Primary Audience
Teens aged 16–20, tech-savvy but financially inexperienced.
Secondary Audience
Young adults aged 21–30, eager to learn advanced finance.
Target Audience
Primary Audience
Teens aged 16–20, tech-savvy but financially inexperienced.
Secondary Audience
Young adults aged 21–30, eager to learn advanced finance.
Primary Research
15 interviews with school and college students and a Google Form survey that gathered insights from 26 respondents. Here is some key data points.
15 interviews with school and college students and a Google Form survey that gathered insights from 26 respondents. Here is some key data points.
Financial Knowledge Level
Daily Time Commitment
Topics of Interest in Finance
Secondary Research
Analyzed reports from S&P Global, IDC, highlighting financial literacy rates, mobile adoption trends, and key barriers to financial education in India.
Analyzed reports from S&P Global, IDC, highlighting financial literacy rates, mobile adoption trends, and key barriers to financial education in India.
Barriers to Financial Literacy
Language Barrier: Many resources are only in English, leaving non-English speakers behind.
Language Barrier: Many resources are only in English, leaving non-English speakers behind.
Complex Terms: Financial terms can overwhelm beginners, discouraging further learning.
Complex Terms: Financial terms can overwhelm beginners, discouraging further learning.
Limited Accessibility: Offline or rural users struggle to find reliable educational tools.
Limited Accessibility: Offline or rural users struggle to find reliable educational tools.
Lack of Real-World Context: Theoretical knowledge doesn’t translate well without practical examples.
Lack of Real-World Context: Theoretical knowledge doesn’t translate well without practical examples.
Cultural Stigma: Talking about money is often taboo, preventing open discussion and learning.
Cultural Stigma: Talking about money is often taboo, preventing open discussion and learning.
Financial Literacy in India
Digital Adoption & Rising Mobile Usage
Competitive Analysis
Evaluated leading financial literacy platforms in India and globally, comparing their target audience, key features, pricing models, and unique offerings. This analysis highlights gaps in existing solutions and positions.
Persona
Storyboard
How Might We?
How might we transform complex financial education into a fun, interactive experience that empowers Indian youth to master money management skills?
How might we transform complex financial education into a fun, interactive experience that empowers Indian youth to master money management skills?
Meet Mochi the Mascot!
Features
Interactive Learning Modules– Bite-sized, gamified lessons covering budgeting, investing, and financial planning.
Gamification & Rewards– Earn points, badges, and streaks to stay motivated while learning.
Real-Time Market Insights– Simplified stock trends, news, and financial updates tailored for beginners.
Community & Peer Learning– Engage in discussions, challenges, and quizzes with like-minded learners.
Solution
Onboarding
A seamless and engaging onboarding experience introduces users to FinWise, guiding them through a short personalization survey to tailor content based on financial knowledge and interests. This ensures a customized learning journey right from the start.
Onboarding
A seamless and engaging onboarding experience introduces users to FinWise, guiding them through a short personalization survey to tailor content based on financial knowledge and interests. This ensures a customized learning journey right from the start.
4 Verticals
FinWise is structured into four key verticals: Home, Learn, FinZone, and Community. Each section serves a unique purpose—educating users, providing market insights, testing knowledge, and fostering peer discussions for an all-rounded financial learning experience.
FinWise is structured into four key verticals: Home, Learn, FinZone, and Community. Each section serves a unique purpose—educating users, providing market insights, testing knowledge, and fostering peer discussions for an all-rounded financial learning experience.
Learn Flow
An intuitive learning journey using gamification, bite-sized lessons, and interactive quizzes to make financial education fun and engaging. The flow adapts to user preferences, ensuring a personalized and effective learning path.
An intuitive learning journey using gamification, bite-sized lessons, and interactive quizzes to make financial education fun and engaging. The flow adapts to user preferences, ensuring a personalized and effective learning path.
Project Insights
Working on FinWise was a deep dive into simplifying complexity while making financial literacy engaging. Researching real user struggles made me more empathetic, and integrating gamification taught me how small UX details can drive engagement. I grew a lot through this process—balancing user needs, business goals, and technical feasibility. This project pushed me to think critically, adapt quickly, and refine my design approach, making it a truly eye-opening experience.
Working on FinWise was a deep dive into simplifying complexity while making financial literacy engaging. Researching real user struggles made me more empathetic, and integrating gamification taught me how small UX details can drive engagement. I grew a lot through this process—balancing user needs, business goals, and technical feasibility. This project pushed me to think critically, adapt quickly, and refine my design approach, making it a truly eye-opening experience.
